Website Optimization

Ray Of Light On Some Rules Of Website Optimization

Keys to Rapid Search Engine Optimization Success

Search engine optimization is definitely one of the top ways to drive a deluge of free traffic to your website. Essentially, you are leveraging on the massive visitor numbers of search engines and funneling them directly to your website. It’s no secret that the search engines are widely visited by everyone who is online.
Here are the 4 keys to rapid search engine optimization success:

1. Adopt a 2-prong approach to SEO. In other words, you’ve got to do on-site optimization as well as off-site optimization. You can’t just do one or the other. The more important of the two is off-site optimization. Work to get high quality (preferably one-way) backlinks to your site.

2. Aim to achieve an effective keyword density of 3% to 6% at the very least. Choose a keyword you are targeting for high rankings on the search engines and use it at least a few times throughout your page to achieve a respectable keyword density that will shoot you up the rankings.

3. Use the meta tags as part of the on-site optimization process. Use these tags: the title, description and keywords tags. Add in your main keywords to these tags to really supercharge your SEO efforts and get the search engine spiders to recognize your site.

4. Use specialized software such as SEO Elite to see what your competition is doing with regards to their SEO and linking activities. This gives you a “one-up” over the competition. You’ll be able to see exactly what it is they are doing to achieve such high rankings!

September 23, 2008 Posted by | Ranking, seo | , , , , , , , , , , , | Leave a comment

Website Optimization (SEO) Explained in Brief

Search engine optimisation (seo) is the process of optimising and promoting a website over the Internet for top rankings in search engines.

A number of factors are important when optimising a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process as well as off page factors, such as the number of links you have to your website.

This work needs to be done on an ongoing basis to improve your search engine rankings, Google especially is always looking for fresh content as well as links to your site from established third parties and well respected websites.

How to get a high ranking?

As well as having a well optimised and well designed website here are some of the current known facts that will assist your website in obtaining better rankings:-

The number of links to your website

The age of your website

Quality content & regular updates

The addition of new web pages

A well designed website

Links on web pages of Google PR4, or above

On page factors such as your Title & Meta tags

Ethical Methods

If you are unfamiliar with optimisation, we should mention that ethical methods for website seo are essential, to ensure that any seo work will have a positive effect on your site, not a negative one.

Over the past few years the search engines have clamped down on various ‘non-ethical’ methods of optimisation, a few such examples include ‘keyword stuffing’, ‘doorway pages’ and ‘hidden text’. It is important that your optimisation company is aware and up to date with all the latest requirements regarding the design and optimisation of your site, otherwise rather than having a top ten listing for your site, you may find your site banned instead…..

September 9, 2008 Posted by | Uncategorized | , , , , , , , , , , , | Leave a comment

Importance of HTML Tags in Search Engine Optimization

Every programmer knows that a code is an essential part of the program, of course besides the logical schema, which has to be worked out beforehand. In web design it is particularly important: it is viewed as a building block by an internet explorer as well as search engine optimizer by Google, yahoo, msn and all the rest of the search engines. Thus the proper use of HTML tags will be an optimal tool in order to fulfill the top search place.

As I have already mentioned in my previous paper keywords are playing the most crucial part in SEO, but the combination of those keywords in html tags make it even more extreme in order to achieve SEO. Everybody knows what a Title and Meta tags are and it was talked about a lot. But in reality because of the fact that crawlers and spiders are searching contents from your website starting from top and ending at the bottom, these tags are vital for you to consider.

For example you are a businessman who opens his own small business and tries to attract clients through the web. Your product is weight loss protein shake. You want to be on top of the search list and your company’s name is Magical Weight Loss Shakes Inc, and you product is Body Slimming Shake.

Again hierarchy of the web pages will play the key role here you can look it up in my previous article, home page->>products page->> body slimming shake page

Title Body Slimming Protein Shake – Magical Weight Loss – Lose it fast /Title

It is a little bit vague as it might seem from the first time but I covered 3 most important keywords in my title: body slimming, weight loss, lose weight fast. Of course you will choose to name the product so that it reflects the essence of what you do, this will also help you in search engine optimization.

Another important HTML tag is Meta. At this point I would be very picky, don’t just repeat every single word all over again, if you will do it, Google will see you as a spam. Try to think as a client who wants to lose weight and searches tips over the web. So I’m a 300 pound man wanting to lose weight but don’t want to exercise, I go to Google and search for lose weight with shakes. Top three listings is what I need because I’m too lazy to go further open those three windows and go to view (in menu bar)-> source -> and look at their meta tag. Those are essential keywords of your competitors, don’t rush to cut and paste it, think what you want to achieve.

Lets get back to our example

meta name=”description” content=”Body Slimming Protein Shake – Magical Weight Loss – Lose it fast”

meta name=”keywords” content=”body slimming protein shake-magical weight loss-weight loss, become slim, become slim fast , weigh losing programs, protein shakes for weight loss and slimming, want to slim down, want to lose weight, no exercise weight loss programs… etc
You can go on like this until you think you are satisfied just be reasonable don’t repeat one single word all over the place.

September 6, 2008 Posted by | Google, seo, Yahoo | , , , , , , , , , , , , , , , | Leave a comment

SEO – Tips For Writing Persuasive Keyword Copy

The key to writing persuasive keyword copy is to find that happy medium between pleasing the search engines and pleasing your readers. There are some basic rules of thumb that you can stick to as you attempt to accomplish this goal. In fact writing search engine and people friendly copy is as easy as chatting to a good friend.

First of all don’t cram your copy with keywords. Only use about three different keywords or keyword phrases per page. Keyword phrases are more effective than single words as people tend to type phrases, not single words into search engine boxes.

Don’t write less than 250 words in any one section of your website. It is possible for a search engine optimized article to be too short. Although when it comes to copy for search engine optimization it is important to be as concise and to the point as possible.

Try to write in grade six level conversational language. Don’t try to impress search engines or readers with your lofty knowledge of rare vocabulary. If you are writing these yourself, then try writing the way you talk and then incorporating the keywords into the copy after you have chatted to your readers on paper.

You know you are writing good SEO copy if no sentence looks like it was constructed to especially accommodate the keyword. You can tell these types of sentences because nobody can understand them. Even if the search engine spiders find them friendly, difficult to read content is only going to have your visitor moving on to another site (possibly your competitor’s) after they decide that your writing doesn’t make any sense at all. Writing in a natural but informed tone that is not too structured or crammed with keywords is the best approach to creating excellent SEO copy.

August 16, 2008 Posted by | Uncategorized | , , , , , , , , , , | Leave a comment

Choosing best keywords for promoting your website

Search Engine Optimization Tips used by dArt Design

#Find the very best keywords for promoting your web site

#Using the right keywords is the cornerstone of successful search engine optimization.

#Finding the right keywords is an important step that you should take seriously if you want to be successful with your web site.

#What can happen if you target the wrong keywords?

You will lose a lot of time and you will lose a lot of sales if you target the wrong keywords. You will invest a lot of time in optimizing your web pages for keywords for which your web site cannot get high rankings at the moment.

Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. In both cases, you won’t get much sales.

The effect of bad neighborhood links on your web site rankings

Linking to other web sites can hurt your rankings if you link to the wrong web sites. Links to web spammers or “bad neighborhoods” on the web can have a negative effect on your rankings on Google and other search engines.

A Google official has recently commented on bad neighborhood links and how they affect your web site rankings on Google.

What are bad neighborhood links?

It seems that Google doesn’t like the following type of web sites:

* free for all links pages (FFA)
* link farms (automated linking schemes with lots of unrelated links)
* known web spammers

Linking to that type of site can have a negative effect on your Google rankings.

Is there an official Google statement about bad neighborhood links?

What Google looks for in regards to bad neighborhood penalties:

1. There is no relation between outbound links and Google’s supplemental index.

“It’s unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index.”

2. Google looks for bad neighborhood linking patterns

“Also, be assured that we’re not looking to penalize folks for a ‘bad’ link here and there. Rather, our algorithms are tuned to look for patterns of ‘egregious’ linking behavior… both on individual sites and in the aggregate.”

3. You should check the links on your web site

“It’s certainly in your users’ interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you’re not losing folks’ trust by sending them to inappropriate places or 404 pages.

Sure, it’s great to keep Google happy, but it’s usually more important (long term) to have your users be return visitors.”

Google, Yahoo and Microsoft team up for Sitemaps protocol

Last week, Google, Yahoo and Microsoft agreed to support the Sitemap 0.9 protocol. How can this new standard help you to improve the ranking of your web site in search engines?

What are sitemaps and what is the Sitemaps protocol?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.

In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL:

* when it was last updated
* how often it usually changes
* how important it is, relative to other URLs in the site

This helps search engines to more intelligently crawl your site.

The Sitemaps 0.9 protocol is a new standard that will make it easier to create a sitemap that can be parsed by all search engines.

How can you benefit from this new standard?

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support sitemaps to pick up all URLs in the sitemap and learn about those URLs using the associated metadata.

The sitemap allows you to inform search engines about the pages on your web site. Depending on how your web site is structured, it can be easier for search engines to find all of your web pages if you use a sitemap.

Does using the Sitemaps 0.9 protocol improve your search engine rankings?

Using the Sitemap protocol does not guarantee that your web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

A sitemap helps search engines to find your web pages but it does not help you to get higher search engine rankings. High rankings on search engines are the result of good inbound links and optimized web page content.

If your web pages have both, then search engines will give them high rankings.

May 24, 2008 Posted by | Google, Ranking, seo, Yahoo | , , , , , , , , , | 1 Comment

10 perfect tips for Website Optimization

1. Optimize Your Title Tag.
Always important to remember your keywords, also in your titel tag, do never write your company name or something like that, instead use a descriptive text containing as many keywords relevant to your site subject as possible. (note: keep your titel about 60 characters).

2. Creating good content.
Eventhough your main product is to sell pictures from your website, google and other search engines can’t ‘see’ them, so you need som descriptive text content, search engines has a very complex way of reading a website for content and to find out what your site is about, so remember to use alot of good relevent keywords in your text content, (but remember to spread them naturaly).

3. What confuses search engines?
Well, this is and have been a very big discussion topic for a long time now, some of the factors that can confuse search engines is javascript, using frames on pages, dynamic pages (eg. asp.net etc). Almost forgot to say that if you are using flash elements, eventhough there are text in it, search engines can’t read it, so not recommented.

4. META tags.
META tags are a way to describe your site for search engines, its text that is not shown on the pages. (Some people claim that google does nothing with these tags anymore, but we don’t know, and I know that other sites uses them, so why not just write them anyway).

META name=’description’ content=’a well optimized short description of your page’>

5. Robots text file
The Robots.txt is a file you have on your site, not for visitors, but for search engines when they look at your site they looks after a robots file, and if it exists it is easier for search engines to index all your sites. You can generate a robot file with this software for free.

6. The thing about images
I mentioned before that search engines can’t read images, thats not completly true, images has an ALT tag, that makes it possible for your to put in a descriptiv text to the images, some says that google sees that, so here is the code.

img src=’my_image.jpg’ width=’50’ height=’60’
ALT=’A descriptive text in here.’

7. Text sizes.
Some people also says that search engines look at text that is emphasized (eg. h1). so my
theory is, if you are doing as I have done for years, just writting text and then set up the visual part in a seperate css file, then google can’t se that the text is a header1 or header2 text.
So what to do could be, in your website page, make the text h1 and in a css file define the h1 tag to look different.

H1 { color: blue; font-family: Verdana; font-size: 16px }

8. Remember filenaming.
Another thing to look at is your filename, your first page may be named default.html, but if you go to google and search for something, like ‘Free SEO Tools’ you can see that google also looks at sub-directorys and filenames, like. http://www.seo.dd-soft.com/SEO-tools-free-download-internal.aspx,
this says more than just download.aspx.

9. Internal linking
Always remember to link your site together, your need search engines to find more then just your front page.

10. Some personale words before you go on making a website.
This last tip is not really a tip, just some words from me personally to you, I have read a lot of litteratur about SEO, and other marketing techniques, so just do not forget, depending on what your site content is, there may be other ways to market your product, it could even be done cheap or for free, be creative.

May 24, 2008 Posted by | Ranking, seo | , , , , , , , , , , | Leave a comment