Website Optimization

Ray Of Light On Some Rules Of Website Optimization

Choosing best keywords for promoting your website

Search Engine Optimization Tips used by dArt Design

#Find the very best keywords for promoting your web site

#Using the right keywords is the cornerstone of successful search engine optimization.

#Finding the right keywords is an important step that you should take seriously if you want to be successful with your web site.

#What can happen if you target the wrong keywords?

You will lose a lot of time and you will lose a lot of sales if you target the wrong keywords. You will invest a lot of time in optimizing your web pages for keywords for which your web site cannot get high rankings at the moment.

Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. In both cases, you won’t get much sales.

The effect of bad neighborhood links on your web site rankings

Linking to other web sites can hurt your rankings if you link to the wrong web sites. Links to web spammers or “bad neighborhoods” on the web can have a negative effect on your rankings on Google and other search engines.

A Google official has recently commented on bad neighborhood links and how they affect your web site rankings on Google.

What are bad neighborhood links?

It seems that Google doesn’t like the following type of web sites:

* free for all links pages (FFA)
* link farms (automated linking schemes with lots of unrelated links)
* known web spammers

Linking to that type of site can have a negative effect on your Google rankings.

Is there an official Google statement about bad neighborhood links?

What Google looks for in regards to bad neighborhood penalties:

1. There is no relation between outbound links and Google’s supplemental index.

“It’s unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index.”

2. Google looks for bad neighborhood linking patterns

“Also, be assured that we’re not looking to penalize folks for a ‘bad’ link here and there. Rather, our algorithms are tuned to look for patterns of ‘egregious’ linking behavior… both on individual sites and in the aggregate.”

3. You should check the links on your web site

“It’s certainly in your users’ interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you’re not losing folks’ trust by sending them to inappropriate places or 404 pages.

Sure, it’s great to keep Google happy, but it’s usually more important (long term) to have your users be return visitors.”

Google, Yahoo and Microsoft team up for Sitemaps protocol

Last week, Google, Yahoo and Microsoft agreed to support the Sitemap 0.9 protocol. How can this new standard help you to improve the ranking of your web site in search engines?

What are sitemaps and what is the Sitemaps protocol?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.

In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL:

* when it was last updated
* how often it usually changes
* how important it is, relative to other URLs in the site

This helps search engines to more intelligently crawl your site.

The Sitemaps 0.9 protocol is a new standard that will make it easier to create a sitemap that can be parsed by all search engines.

How can you benefit from this new standard?

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support sitemaps to pick up all URLs in the sitemap and learn about those URLs using the associated metadata.

The sitemap allows you to inform search engines about the pages on your web site. Depending on how your web site is structured, it can be easier for search engines to find all of your web pages if you use a sitemap.

Does using the Sitemaps 0.9 protocol improve your search engine rankings?

Using the Sitemap protocol does not guarantee that your web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

A sitemap helps search engines to find your web pages but it does not help you to get higher search engine rankings. High rankings on search engines are the result of good inbound links and optimized web page content.

If your web pages have both, then search engines will give them high rankings.

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May 24, 2008 Posted by | Google, Ranking, seo, Yahoo | , , , , , , , , , | 1 Comment

10 perfect tips for Website Optimization

1. Optimize Your Title Tag.
Always important to remember your keywords, also in your titel tag, do never write your company name or something like that, instead use a descriptive text containing as many keywords relevant to your site subject as possible. (note: keep your titel about 60 characters).

2. Creating good content.
Eventhough your main product is to sell pictures from your website, google and other search engines can’t ‘see’ them, so you need som descriptive text content, search engines has a very complex way of reading a website for content and to find out what your site is about, so remember to use alot of good relevent keywords in your text content, (but remember to spread them naturaly).

3. What confuses search engines?
Well, this is and have been a very big discussion topic for a long time now, some of the factors that can confuse search engines is javascript, using frames on pages, dynamic pages (eg. asp.net etc). Almost forgot to say that if you are using flash elements, eventhough there are text in it, search engines can’t read it, so not recommented.

4. META tags.
META tags are a way to describe your site for search engines, its text that is not shown on the pages. (Some people claim that google does nothing with these tags anymore, but we don’t know, and I know that other sites uses them, so why not just write them anyway).

META name=’description’ content=’a well optimized short description of your page’>

5. Robots text file
The Robots.txt is a file you have on your site, not for visitors, but for search engines when they look at your site they looks after a robots file, and if it exists it is easier for search engines to index all your sites. You can generate a robot file with this software for free.

6. The thing about images
I mentioned before that search engines can’t read images, thats not completly true, images has an ALT tag, that makes it possible for your to put in a descriptiv text to the images, some says that google sees that, so here is the code.

img src=’my_image.jpg’ width=’50’ height=’60’
ALT=’A descriptive text in here.’

7. Text sizes.
Some people also says that search engines look at text that is emphasized (eg. h1). so my
theory is, if you are doing as I have done for years, just writting text and then set up the visual part in a seperate css file, then google can’t se that the text is a header1 or header2 text.
So what to do could be, in your website page, make the text h1 and in a css file define the h1 tag to look different.

H1 { color: blue; font-family: Verdana; font-size: 16px }

8. Remember filenaming.
Another thing to look at is your filename, your first page may be named default.html, but if you go to google and search for something, like ‘Free SEO Tools’ you can see that google also looks at sub-directorys and filenames, like. http://www.seo.dd-soft.com/SEO-tools-free-download-internal.aspx,
this says more than just download.aspx.

9. Internal linking
Always remember to link your site together, your need search engines to find more then just your front page.

10. Some personale words before you go on making a website.
This last tip is not really a tip, just some words from me personally to you, I have read a lot of litteratur about SEO, and other marketing techniques, so just do not forget, depending on what your site content is, there may be other ways to market your product, it could even be done cheap or for free, be creative.

May 24, 2008 Posted by | Ranking, seo | , , , , , , , , , , | Leave a comment