Website Optimization

Ray Of Light On Some Rules Of Website Optimization

Website Optimization (SEO) Explained in Brief

Search engine optimisation (seo) is the process of optimising and promoting a website over the Internet for top rankings in search engines.

A number of factors are important when optimising a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process as well as off page factors, such as the number of links you have to your website.

This work needs to be done on an ongoing basis to improve your search engine rankings, Google especially is always looking for fresh content as well as links to your site from established third parties and well respected websites.

How to get a high ranking?

As well as having a well optimised and well designed website here are some of the current known facts that will assist your website in obtaining better rankings:-

The number of links to your website

The age of your website

Quality content & regular updates

The addition of new web pages

A well designed website

Links on web pages of Google PR4, or above

On page factors such as your Title & Meta tags

Ethical Methods

If you are unfamiliar with optimisation, we should mention that ethical methods for website seo are essential, to ensure that any seo work will have a positive effect on your site, not a negative one.

Over the past few years the search engines have clamped down on various ‘non-ethical’ methods of optimisation, a few such examples include ‘keyword stuffing’, ‘doorway pages’ and ‘hidden text’. It is important that your optimisation company is aware and up to date with all the latest requirements regarding the design and optimisation of your site, otherwise rather than having a top ten listing for your site, you may find your site banned instead…..

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September 9, 2008 Posted by | Uncategorized | , , , , , , , , , , , | Leave a comment

SEO – Tips For Writing Persuasive Keyword Copy

The key to writing persuasive keyword copy is to find that happy medium between pleasing the search engines and pleasing your readers. There are some basic rules of thumb that you can stick to as you attempt to accomplish this goal. In fact writing search engine and people friendly copy is as easy as chatting to a good friend.

First of all don’t cram your copy with keywords. Only use about three different keywords or keyword phrases per page. Keyword phrases are more effective than single words as people tend to type phrases, not single words into search engine boxes.

Don’t write less than 250 words in any one section of your website. It is possible for a search engine optimized article to be too short. Although when it comes to copy for search engine optimization it is important to be as concise and to the point as possible.

Try to write in grade six level conversational language. Don’t try to impress search engines or readers with your lofty knowledge of rare vocabulary. If you are writing these yourself, then try writing the way you talk and then incorporating the keywords into the copy after you have chatted to your readers on paper.

You know you are writing good SEO copy if no sentence looks like it was constructed to especially accommodate the keyword. You can tell these types of sentences because nobody can understand them. Even if the search engine spiders find them friendly, difficult to read content is only going to have your visitor moving on to another site (possibly your competitor’s) after they decide that your writing doesn’t make any sense at all. Writing in a natural but informed tone that is not too structured or crammed with keywords is the best approach to creating excellent SEO copy.

August 16, 2008 Posted by | Uncategorized | , , , , , , , , , , | Leave a comment