Website Optimization

Ray Of Light On Some Rules Of Website Optimization

Keys to Rapid Search Engine Optimization Success

Search engine optimization is definitely one of the top ways to drive a deluge of free traffic to your website. Essentially, you are leveraging on the massive visitor numbers of search engines and funneling them directly to your website. It’s no secret that the search engines are widely visited by everyone who is online.
Here are the 4 keys to rapid search engine optimization success:

1. Adopt a 2-prong approach to SEO. In other words, you’ve got to do on-site optimization as well as off-site optimization. You can’t just do one or the other. The more important of the two is off-site optimization. Work to get high quality (preferably one-way) backlinks to your site.

2. Aim to achieve an effective keyword density of 3% to 6% at the very least. Choose a keyword you are targeting for high rankings on the search engines and use it at least a few times throughout your page to achieve a respectable keyword density that will shoot you up the rankings.

3. Use the meta tags as part of the on-site optimization process. Use these tags: the title, description and keywords tags. Add in your main keywords to these tags to really supercharge your SEO efforts and get the search engine spiders to recognize your site.

4. Use specialized software such as SEO Elite to see what your competition is doing with regards to their SEO and linking activities. This gives you a “one-up” over the competition. You’ll be able to see exactly what it is they are doing to achieve such high rankings!

September 23, 2008 Posted by | Ranking, seo | , , , , , , , , , , , | Leave a comment

Importance of HTML Tags in Search Engine Optimization

Every programmer knows that a code is an essential part of the program, of course besides the logical schema, which has to be worked out beforehand. In web design it is particularly important: it is viewed as a building block by an internet explorer as well as search engine optimizer by Google, yahoo, msn and all the rest of the search engines. Thus the proper use of HTML tags will be an optimal tool in order to fulfill the top search place.

As I have already mentioned in my previous paper keywords are playing the most crucial part in SEO, but the combination of those keywords in html tags make it even more extreme in order to achieve SEO. Everybody knows what a Title and Meta tags are and it was talked about a lot. But in reality because of the fact that crawlers and spiders are searching contents from your website starting from top and ending at the bottom, these tags are vital for you to consider.

For example you are a businessman who opens his own small business and tries to attract clients through the web. Your product is weight loss protein shake. You want to be on top of the search list and your company’s name is Magical Weight Loss Shakes Inc, and you product is Body Slimming Shake.

Again hierarchy of the web pages will play the key role here you can look it up in my previous article, home page->>products page->> body slimming shake page

Title Body Slimming Protein Shake – Magical Weight Loss – Lose it fast /Title

It is a little bit vague as it might seem from the first time but I covered 3 most important keywords in my title: body slimming, weight loss, lose weight fast. Of course you will choose to name the product so that it reflects the essence of what you do, this will also help you in search engine optimization.

Another important HTML tag is Meta. At this point I would be very picky, don’t just repeat every single word all over again, if you will do it, Google will see you as a spam. Try to think as a client who wants to lose weight and searches tips over the web. So I’m a 300 pound man wanting to lose weight but don’t want to exercise, I go to Google and search for lose weight with shakes. Top three listings is what I need because I’m too lazy to go further open those three windows and go to view (in menu bar)-> source -> and look at their meta tag. Those are essential keywords of your competitors, don’t rush to cut and paste it, think what you want to achieve.

Lets get back to our example

meta name=”description” content=”Body Slimming Protein Shake – Magical Weight Loss – Lose it fast”

meta name=”keywords” content=”body slimming protein shake-magical weight loss-weight loss, become slim, become slim fast , weigh losing programs, protein shakes for weight loss and slimming, want to slim down, want to lose weight, no exercise weight loss programs… etc
You can go on like this until you think you are satisfied just be reasonable don’t repeat one single word all over the place.

September 6, 2008 Posted by | Google, seo, Yahoo | , , , , , , , , , , , , , , , | Leave a comment

SEO – Tips For Writing Persuasive Keyword Copy

The key to writing persuasive keyword copy is to find that happy medium between pleasing the search engines and pleasing your readers. There are some basic rules of thumb that you can stick to as you attempt to accomplish this goal. In fact writing search engine and people friendly copy is as easy as chatting to a good friend.

First of all don’t cram your copy with keywords. Only use about three different keywords or keyword phrases per page. Keyword phrases are more effective than single words as people tend to type phrases, not single words into search engine boxes.

Don’t write less than 250 words in any one section of your website. It is possible for a search engine optimized article to be too short. Although when it comes to copy for search engine optimization it is important to be as concise and to the point as possible.

Try to write in grade six level conversational language. Don’t try to impress search engines or readers with your lofty knowledge of rare vocabulary. If you are writing these yourself, then try writing the way you talk and then incorporating the keywords into the copy after you have chatted to your readers on paper.

You know you are writing good SEO copy if no sentence looks like it was constructed to especially accommodate the keyword. You can tell these types of sentences because nobody can understand them. Even if the search engine spiders find them friendly, difficult to read content is only going to have your visitor moving on to another site (possibly your competitor’s) after they decide that your writing doesn’t make any sense at all. Writing in a natural but informed tone that is not too structured or crammed with keywords is the best approach to creating excellent SEO copy.

August 16, 2008 Posted by | Uncategorized | , , , , , , , , , , | Leave a comment