Website Optimization

Ray Of Light On Some Rules Of Website Optimization

Choosing best keywords for promoting your website

Search Engine Optimization Tips used by dArt Design

#Find the very best keywords for promoting your web site

#Using the right keywords is the cornerstone of successful search engine optimization.

#Finding the right keywords is an important step that you should take seriously if you want to be successful with your web site.

#What can happen if you target the wrong keywords?

You will lose a lot of time and you will lose a lot of sales if you target the wrong keywords. You will invest a lot of time in optimizing your web pages for keywords for which your web site cannot get high rankings at the moment.

Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. In both cases, you won’t get much sales.

The effect of bad neighborhood links on your web site rankings

Linking to other web sites can hurt your rankings if you link to the wrong web sites. Links to web spammers or “bad neighborhoods” on the web can have a negative effect on your rankings on Google and other search engines.

A Google official has recently commented on bad neighborhood links and how they affect your web site rankings on Google.

What are bad neighborhood links?

It seems that Google doesn’t like the following type of web sites:

* free for all links pages (FFA)
* link farms (automated linking schemes with lots of unrelated links)
* known web spammers

Linking to that type of site can have a negative effect on your Google rankings.

Is there an official Google statement about bad neighborhood links?

What Google looks for in regards to bad neighborhood penalties:

1. There is no relation between outbound links and Google’s supplemental index.

“It’s unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index.”

2. Google looks for bad neighborhood linking patterns

“Also, be assured that we’re not looking to penalize folks for a ‘bad’ link here and there. Rather, our algorithms are tuned to look for patterns of ‘egregious’ linking behavior… both on individual sites and in the aggregate.”

3. You should check the links on your web site

“It’s certainly in your users’ interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you’re not losing folks’ trust by sending them to inappropriate places or 404 pages.

Sure, it’s great to keep Google happy, but it’s usually more important (long term) to have your users be return visitors.”

Google, Yahoo and Microsoft team up for Sitemaps protocol

Last week, Google, Yahoo and Microsoft agreed to support the Sitemap 0.9 protocol. How can this new standard help you to improve the ranking of your web site in search engines?

What are sitemaps and what is the Sitemaps protocol?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.

In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL:

* when it was last updated
* how often it usually changes
* how important it is, relative to other URLs in the site

This helps search engines to more intelligently crawl your site.

The Sitemaps 0.9 protocol is a new standard that will make it easier to create a sitemap that can be parsed by all search engines.

How can you benefit from this new standard?

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support sitemaps to pick up all URLs in the sitemap and learn about those URLs using the associated metadata.

The sitemap allows you to inform search engines about the pages on your web site. Depending on how your web site is structured, it can be easier for search engines to find all of your web pages if you use a sitemap.

Does using the Sitemaps 0.9 protocol improve your search engine rankings?

Using the Sitemap protocol does not guarantee that your web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

A sitemap helps search engines to find your web pages but it does not help you to get higher search engine rankings. High rankings on search engines are the result of good inbound links and optimized web page content.

If your web pages have both, then search engines will give them high rankings.


May 24, 2008 Posted by | Google, Ranking, seo, Yahoo | , , , , , , , , , | 1 Comment